The 3 conditions for effective change

We all know the evolution theory of Darwin: “It is not the strongest of the species that survive, but the most adaptable!” So why are people so reluctant to change?

Data driven marketing kills marketing

At least, marketing as we knew it. What formerly was known as research has now been baptized into insights, data science or even consumer science. All synonyms? Well, not quite.

Why is innovation so damn difficult?

Why do traditional companies fail where disruptors succeed? The magical recipe : “intangible assets with the internet as perfect distribution channel in a hyper connected world through technology”. The best