At least, marketing as we knew it. What formerly was known as research has now been baptized into insights, data science or even consumer science. All synonyms? Well, not quite.
You feel the speed of change. It doesn’t frighten you, it motivates you. You are seeking for innovation, but you get stuck in daily matters.
You are sick of buzzwords and rather see your company buzz. Fear preachers have no effect on you. You rather want to get practical, but lack of ownership haunts you.
We all know the evolution theory of Darwin: “It is not the strongest of the species that survive, but the most adaptable!” So why are people so reluctant to change?