We all know the evolution theory of Darwin: “It is not the strongest of the species that survive, but the most adaptable!” So why are people so reluctant to change?
At least, marketing as we knew it. What formerly was known as research has now been baptized into insights, data science or even consumer science. All synonyms? Well, not quite.
Why do traditional companies fail where disruptors succeed? The magical recipe : “intangible assets with the internet as perfect distribution channel in a hyper connected world through technology”. The best